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1. Introduction

This Privacy Policy explains how The Firebirds (“we”, “our”, “us”) collect, use, and protect your personal information when you visit our Website www.thefirebirds.com.
We are committed to protecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Information We Collect

We may collect the following types of personal information:

  • Name and contact details (postal address, email, telephone number)
  • Username and password (if you register on our site)
  • Information you provide via forms, such as the Contact Us page or newsletter sign-up
  • Responses to surveys, competitions, or promotions
  • Technical data (IP address, browser type, and usage data via cookies)

3. How We Use Your Information

We process your personal data for the following purposes:

  • To provide and manage our services and website
  • To respond to your enquiries or requests
  • To send you promotional materials, event updates, and news (if you have consented)
  • To improve our products, services, and website content
  • To comply with legal obligations and prevent fraud or misuse

4. Legal Basis for Processing

We process personal data under one or more of the following lawful bases:

  • Consent – when you have given clear consent for us to process your data (e.g., for newsletters).
  • Contract – when processing is necessary to fulfil a contract with you.
  • Legal obligation – when processing is required by law.
  • Legitimate interests – when processing is necessary for our legitimate business interests (such as website improvement or marketing), provided your rights are not overridden.

5. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including legal, accounting, or reporting requirements.
When data is no longer needed, it will be securely deleted.

6. How We Protect Your Data

We are committed to keeping your information secure. We use appropriate technical and organisational measures to protect against unauthorised access, alteration, disclosure, or destruction.

7. Cookies

We use cookies to analyse web traffic and improve the Website.
You can choose to accept or decline cookies through your browser settings.
For more details, please refer to our Cookie Policy [link to page].

8. Sharing Your Information

We do not sell or rent personal data.
We may share your information only:

  • With service providers acting on our behalf (e.g., website hosting or marketing platforms)
  • When required by law or regulatory authority

9. Your Rights

You have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate information
  • Request erasure (“the right to be forgotten”)
  • Object to or restrict processing of your data
  • Withdraw consent at any time (for example, unsubscribing from newsletters)
  • Lodge a complaint with the Information Commissioner’s Office (ICO) at https://ico.org.uk/

To exercise these rights, please contact us at info@thefirebirds.com.

10. Links to Other Websites

Our Website may contain links to other websites of interest. We are not responsible for the content, security, or privacy of such external sites. Please review their privacy statements before providing any personal data.

11. Contact Us

If you have questions about this Privacy Policy or wish to update your information, please contact us at:
The Firebirds
3 The Paddocks, Downend, Bristol BS16 6XG, United Kingdom
Tel: +44 7768 486626
Email: info@thefirebirds.com